Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

Self Growth Techniques for Personal Success

What is self growth? It is about shaping yourself to become a better person with solid values, ethics and a well balanced approach to life. It is the process of working on your areas of improvement and turning them into areas of strength and opportunities. Just how can you do that? Here are five simple techniques for starters:

1. Learn from others. Start with your immediate family and closest friends. What are some of their traits that you admire? What have they accomplished that makes you want to be like them? Talk to them and ask them what they did to achieve self growth that led to their professional and personal success. Then check out famous people whose work you admire and read articles on how they got to the top of their profession. Learn as much as you can about their individual techniques and see which ones you can adopt for yourself.

2. Observe admirable people. Look at how they conduct themselves, from the way they walk, talk, sit and generally behave in public. Such refinement can only be a product of effective self growth techniques, which include polishing one’s looks, movements and skill sets to complete the overall package of the person. Look at how they treat others and are treated in turn. You can take a page out of their demeanor to propel yourself towards personal success and professional recognition. This isn’t to say you should mimic their every move; just derive the best practices possible from them that you can employ for your own good.

3. Assess your own attitude. How have you been behaving by your lonesome? Are you a person of integrity – always doing the right thing even when no one is looking? How are you with other people around? Do you exercise kindness and consideration for others, or are you being fueled by your own selfish needs for personal success? Bear in mind that in order to succeed at self growth, you must possess a mature disposition and a kind heart. Aim to be a caring and morally upright person no matter where you go. The universe has a way of rewarding people who treat others well and punishing those who won’t hesitate to trample on the feelings and rights of others.

4. Envision the kind of person you would like to be one day. This is a great self growth exercise that can provide you inspiration on your journey to professional and personal success. Paint a picture of the Ideal You – the kind of individual you wish to become in the future. How do you see yourself in that image? Do you see a nation-building politician, the next Mother Teresa, or the next Steve Jobs? Use your imagination as your mood board to guide you as you work on your greatest ambition.

5. Get rid of vices that may be harmful to your self growth. Are you quick to turn to painkillers when you feel the slightest muscle twitch? Do you tend to gorge on sugary snacks and drinks to keep your energy levels up as you slave over a very important project? Remove all self destructive habits from your system and start living clean! You won’t be able to enjoy personal success if your health takes a nosedive and renders you bedridden most of the time. So go have that physical check up and get tips from your physician and nutritionist on how to live a healthier and more wholesome lifestyle.