Now Is the Time To Break Into the US Market and Sell Your Products and Services

Some have said that the Trump Administration has made the US is an unfriendly place to do business for foreign companies. The political opposition says that the threat of tariffs and trade wars causes uncertainty in global markets and is not good for the US economy. Those who call themselves ‘traditional free traders’ have sided with Trump’s political opposition, at least temporarily. Personally, I see just the opposite.

First, I see more foreign money coming into the US market to seize the opportunities of low corporate tax rates, and as a way to avoid potential tariffs. Further, I see temporary tariffs as a shot over the bow that the US will not be played with unbalanced trade agreements or lack of fair trade agreements. These temporary trade tariffs will bring billions into the US government’s coffers while trade negotiations happen, and our foreign counterparts will rush back to the table to renegotiate with more favorable terms. No international company wants to skip the US Market, it’s too big, and there is far too much money here.

Why Should Companies Move Operations to the US and Establish Themselves Here?

The United States of America is the largest consumer market on the planet. In 2016 and then again in 2017 the US consumer market alone was nearly 13 Trillion Dollars, and that doesn’t account for another Trillion or two in unreported sales – cash transactions in the underground economy, which includes everything from a kid’s lemon aid stand or house maid to a handyman remodeling a kitchen. And, realize at 13-15 Trillion, this is only the “consumer economy” and has nothing to do with what businesses spend or the US government spends annually.

The Federal Government, not including state governments or local governments, has a budget of $4 Trillion. State Governments total an estimated $2 Trillion and all the local governments combined also near $2 Trillion. The total government spending for fiscal year 2018 is estimated to be around $7.5 Trillion. Guess how much US businesses spent in 2017? It’s so huge no one can figure it out, it’s so mind-boggling that it makes the rest of the world’s economies look like child’s play. Did you know that 2018 business spending is already on course for a 7% increase, even with a so-called trade war scare?

The United States is not only the largest consumer economy by far, but it is the largest for government and business spending as well, and second place isn’t even close. If you are not in the US Market selling your goods and services you are missing out. Are you ready to go for it? If so, there are plenty of US based international business consultants here who are ready and willing to help get you set up. Here are some of the things you’ll need to enter the greatest market in human history;

Business Plan
Marketing Plan
Set Up Books – Accounting
Business Name Registration
Business License Acquisition
Business/Commercial Insurance
Website with email addresses
Tax Strategy and Tax Planning
Set Up Books – Bookkeeping/Accounting
Business Location and Rental/Lease Negotiation
Business Corporation Formation
Setting Up Bank Accounts (Business Checking)
Start-up Business Coaching
Start-up Marketing Consulting

If you own a business that sells internationally, you’ll now need a US base of operations, and you’d be wise, very wise to do it sooner than later to take advantage of this booming economy.

Want to Save Some Money? Play Some Free Browser Games!

With many console games costing hundreds of dollars and game titles usually starting out at 40-80 dollars, a good alternative is to play any of the thousands of free online games. You can forgo the need to purchase a brand new HDTV and the latest audio equipment and simply use any modern computer with internet access to entertain yourself for hours.

Finding Good Quality Games

Often the best way to find the most entertaining games is word of mouth and often Google searches yield excellent search results. I find the best quality games are often found on games portals as they pre-screen their games for variety, quality and hold them to high standards.

Another option is bloggers that are often quite passionate about the newest and most entertaining games available so they are often a very useful resource when searching for new games to try out. There are thousands of these blogs available that are updated daily so I would recommend searching out one that appeals to you.

Game Portals

Online game portals have achieved broad success as a result of increased broadband connections among consumers but even dial-up modems are able to play many of these games due to the small file size of them. The increase of internet access speed also means that game developers are able to create higher quality games with better graphics and game play. Fans of all genre, type and flavor of game will be able to quickly find some entertaining ways to spend their time.

An example of an immensely popular browser-based game portal would be Miniclip which has upwards of 43 million unique visitors on their website per month. These larger portals often feature localization in multiple languages such as English, Korean, Italian, Chinese, Spanish, Polish, Portuguese and French.

Other very large and successful Game Portal sites would include Yahoo Games, Kongregate, Newgrounds and Armor Games. Millions of users every month visit these websites playing a variety of games ranging from chess to zombie games.

Variety is one of the most compelling features of these free portals so you will often find categories such as Action, Adventure, Girls, MMO, Racing and Multiplayer games. As well you can find entire game portals devoted solely to one type of category such as Racing Games or Dressup games for example.

Game Formats

The most popular format used for these games would be Adobe Flash Player. This format has become very well distributed across the desktop market resulting in market dominance. Adobe makes the claim that 98% of US web users have their software player installed. Also one of the best aspects of Flash is it is not specific to PC or Mac, but usable by both types of personal computer.

Other types of formats online browser games can include Html, Java, Shockwave, Unity and the newer Microsoft Silverlight format. Most new computers do not come pre-installed with the above game players so when you attempt to play a game without the appropriate software, it will often auto install the software for you.

Popularity

Numerous studies from research groups such as Deloitte & Touche have released reports detailing the surging popularity of online games. A five fold growth prediction was touted recently in one of their white papers. Developing nations such as China, India and Latin America are poised to introduce millions more of gamers which will drive the demand for even more games and games portals.

Summary

Browser games only require an internet connection and a web browser so why not give them a try, its one of the fastest growing game markets. They are fun, unique, often innovative and the best part they are all available at no cost at all.

Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.